END-TO-END MOBILE APP REDESIGN
Case study
Coming soon
As a solo product designer, I redesigned the MVP for New Money’s mobile app, which helps users monitor and better understand the energy spending within their home. The work spans discovery, research, experience requirements, prototyping, and delivering high-fidelity prototypes to build the MVP.
TIMELINE
1.5 months
TOOL
Figma
ROLE
Product designer
PROJECT BACKGROUND
New Money is a pre-seed startup focused on home energy management, developing a mobile app that empowers users to monitor their household electricity usage in real time, providing insights into energy consumption and cost-saving opportunities.
GOAL
The goal was to design an intuitive user experience that made complex energy data easy to understand, to help users effortlessly track their electricity spending and make informed decisions, while accounting for limited resources and need for rapid development.
Discovery & research overview
Before beginning the design, I evaluated the existing app design, led a brainstorming session with the CEO and engineers to define directional features for the app. Displayed below is only a brief overview; a case study detailing the discovery and research process is available upon request.
One of the major gaps I identified while evaluating the previous app was the lack of emphasis on displaying clear and actionable data to users.
I collected insights from the founder and engineers, conducted market research, and synthesized the findings, and refined the scope to focus on a few high-impact features.
Design overview
After the discovery and research process, the team aligned on setting aside previous features that focused on user's social engagement, and prioritized features that make data clear and easy to understand.
Homepage
The homepage focuses on showing users a clear overview of their current, weekly, and monthly electricity spending.
Summary modules give users a clear, at-a-glance view of their energy consumption.
Data insight page
The data insights page visualizes data for users to gain clear, granular understanding of their spending through different time periods and appliances.
Users can zoom in and out to see their consumption trends through the day, week, month, and year.
Users can view the energy consumption distributed across their appliances, with a clear emphasis on the most and least costly appliances.
Users can view the appliance's consumption in further detail.
The consumption data of past appliances are also stored, and available to be merged if the appliance is back in use.
Final designs
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IMPACT
REFLECTION
This initiative was a valuable experience in navigating an ambiguous problem space and driving product decisions. I gained valuable skills in leading conversations that led to alignment and decision-making, particularly when collaborating with the founder to clarify goals and ensure the team was aligned. Given the tight timeline and other competing priorities, we had to move quickly, balancing speed with quality. While there were valuable learnings, having more time for user research in the wedge market would have been helpful to further refine the user experience.